The display counters form a base for growing your customer count. Wondering how is it so? Well, the first thing that a customer sees at any bakery or cafe is how well it displays the food products, be it cakes, pastries, or sweets. So, if the customers don’t get attracted by the display, they will eventually turn their attention toward a bakery with an attractive display.
Hence, it becomes essential for a cafe or bakery owner to invest in a well-designed food display counter that entices its customers to make a purchase. Not only this, but the counter should also be able to display a wide range of products and make it easier for the customers to see what’s all available in the store.
But buying a perfect display counter for your food business comes with many considerations. Here are five basic things that you need to consider while buying food display counters.
Jump to:
#1 Choose the display counter based on the food type:
Food Display Counters come in several types, as some are refrigerated while some are non-refrigerated. Even if you bought the best quality wholesale food from SeeBiz, you'll still need to consider the type of display counter to showcase while keeping it fresh. Here are some of the types of food display counters which you can choose to display the food items.
#2 Refrigerated Display Counter -
Buying these counters will be a good choice if you own a restaurant, bakery, or any other food service. They allow you to store and display food items that require lower temperatures. For instance, if you have a bakery, you can use the refrigerated display counter to show off your most impressive and delicious cakes on the top while pastries and muffins are at the bottom. Similarly, if you have a restaurant, you can use this counter to create a captivating display of desserts for your customers.
You get two classifications in the refrigerated food display counters.
- Forced Air: In this unit, the fans are placed at specific locations to circulate the cool air throughout the unit. You can choose these units if you sell bakery items, deli items, or packaged food.
- Gravity Coil: In this unit, a refrigeration coil is placed at the top to cool food items from above. If you sell meats, salads, deli items, or seafood, then these units will be a perfect choice for your food business.
#3 Non-refrigerated Display Counter -
These counters are ideal for displaying freshly baked items that don’t need to be kept at low temperatures. For example, if you want to sell bread, baked desserts, or bagels, then non-refrigerated display counters will be a perfect choice.
#4 Heated Display Counter -
Just as the refrigerated counters keep food cold, the heated display counters help keep the food warm. These glass cases are especially used to store and display items like pizza, snacks, etc. The heated display counters come in several customized designs so that you can keep them at room temperature to meet your food storage and presentation requirements.
These counters are suitable for restaurant kitchens and self-serve buffets as they save most of your time and effort. As the heated counters help the cooks to keep food at an optimal serving temperature, they can be used to prepare and store food well in advance without compromising on quality and taste. Besides, it will boost your staff’s efficiency and help them serve the customers on time.
#5 Select the right material:
Once you select a suitable display counter for your store, you need to look after its material. The material will determine your food items' freshness and appearance, so make sure you check every aspect before making a proper selection. You will find a plethora of materials on the display counters where glass, plexiglass, and acrylic are the most prominent choices.
#6 Get the size that’s suitable for your space:
You should always consider your bakery or cafe’s space while buying the food display counters. You need to see that it fits perfectly into the store without occupying too much space. Ensure you measure the space accurately and estimate how much space you can allocate to your food display.
Sometimes, you will feel that you require a larger display counter to present all your food items, but that may not be necessarily true. This is because the display counters are utilized to show off items with a shorter shelf life. Hence, even a smaller one works better for mid-sized businesses. Additionally, it saves energy costs and a lot of space in the store.
#7 Think about the shelves and lights:
The shelves and lights contribute to enhancing the look and feel of your food items. Besides, the major purpose of presenting the food is to show it off in a way that grabs the customer’s attention. But the right combination of lights and shelves will depend on what you want to put up for presentation.
For instance, sandwich displays will look perfect on a single shelf, whereas a salad display will require several shelves to present the different topping options. Apart from the shelves' configuration, you will need to look after their materials in the cabinet area. Most people prefer metal wire shelves for deli items and meat, whereas acrylic or glass for bakeries and cakes. Getting a tiered food display counter will increase your vertical space usage as well as offer great visibility to the customers.
Coming to the lights, you will need to get the ambient shades of white or yellow for presenting cakes, pastries, and desserts. On the other hand, if you have deli items or meats on display, then consider applying pure white color bulbs for a brighter appearance.
#8 Style makes an important move:
Straight and curved models are the major styles that you will see in the display counters. The straight cases are ideal for displaying deli items or fresh meat. Here the customers can easily scan through all the available options, and it will also save a lot of space in your store. The curved display counters are good choices if you want to display desserts, cakes, and pastries. They help you stack the items on different shelves based on their quantity and size. Additionally, they offer a perfect display of all the items so that the customers can see them and choose the one they need.
Conclusion:
Apart from all these things, make sure that the counters you choose are easy to clean and maintain. Select the ones that match your brand style and work on their appearance to make a long-lasting impression on your customers.
Leave a Reply