If you ask someone whether they have a social media account, they are likely to say yes. In fact, it is common for people to have several social media accounts on different platforms. They are a way of communicating with friends and family, sharing your life, as well as what your interests are.
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But did you realize that food marketing can be highly successful on social media? If you are looking to improve brand awareness and gather more customers for your food brand, this is the place to be. Some social media platforms are going to reap more results than others. Let’s check out what the best platforms are.
Let’s start with one of the most obvious social media platforms for marketing. We are talking about Facebook. It has been around for years and there are nearly 3 billion users on the platform. There is a big audience you can reach here and a varying age group and share of male and female users. Indeed, small and large businesses are using Facebook to get their content out there.
When we are talking about popular social media platforms, we cannot forget Twitter. This is a place where you can directly share your views and comments with other people. There are millions of users, which makes it a popular place to be. In particular, if you are a brand, you should have an account to interact with people. Just make sure that you are up-to-date with all of the changes to this platform. You can click on the link to read more so that you can make the most of social media platforms with your business.
Next up is Instagram. This is definitely a social media platform that you should think about for food marketing. After all, images and videos are very powerful and they work well for food brands. So, this is a platform that is going to allow you to share them very easily. This is exactly what users are there for. It is estimated that over 60 percent of users will log in to their accounts and view content every day. Plus, people are a lot more open to clicking on posts from businesses. Leveraging an Instagram organic growth service can further enhance your reach and engagement, ensuring that your delectable culinary creations captivate a wider, interested audience.
A lot of people come to Pinterest when they want ideas or to discover something new. This is exactly what you want to be here with your food brand. You can introduce cool products and ideas that you have. There are around 444 million monthly users on this social media platform. So, if you do not already have an account on Pinterest, now is the right time. Some interesting facts to note about Pinterest is that it has a predominately female audience and a lot of people find new products and buy them after browsing.
TikTok
A relatively new and upcoming social media platform that you should be aware of is TikTok. The number of users is growing all the time and it attracts a lot of younger people. You can view short videos here, which might work well if you want your food brand to gain attention and come across fun and quirky. It is thought that the average time spent on this app is around 52 minutes. The good news is, that videos can be informal and are only short to make. This can mean that marketing is a lot easier on this platform.
Think About Who Your Customers Are
Something that you always have to do is make sure that you choose a platform that suits your brand. For example, if you are marketing your food products to millennials, then Instagram is going to be a great place to start.
Yes, you want to pay attention to what platforms are popular right now. But, you also need to consider what is going to work best for getting your brand out there. For instance, if your target audience is not on TikTok, why would you waste your time creating content for that social media platform? Yes, there are millions of users. However, you need to make sure they are the right users that will be interested in your brand.
Now you know what social media platforms are popular. The next step is to carefully consider who your customers are and where they are likely to be. Then, you should start making content regularly. This can be a fantastic part of your online food marketing plan for the year ahead.
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