In the past couple of years, e-commerce has been revolutionized. This is partly due to technological advancements that have been made within the last decade or so. Consumers have been inclined by what the Internet can offer – it is more reliable than shopping in-store, as you would not know if a certain product is out of stock until you find the correct aisle for your shopping needs. So, selling your products online is easy with a dynamically driven commerce store which you can do by taking e-commerce services from sflmarketing.com
#1 You can easily check the price of your goods
This is a direct hit as a reason for why people no longer shop along the high street. If you shopped in a store, you would not be able to find the total price of your goods until you had reached the checkout point. This would make people be more cautious about what they can and cannot buy, either lengthening their time within a store or stopping them from buying certain products that they could have with their budget. However, shopping online is a lot easier for people on a budget.
You can easily check your cart, giving you a list of your products, the number of products, and the total cost of your products so far, allowing you to decide if you would like any more products or checkout via card/PayPal. This also allows the consumer to check out quickly and safely, as you do not have to wait in a queue – and the card-reader cannot be hacked, as there is none. For people with busy lifestyles, this is a pull factor as to why they would like to shop online.
The good thing about these eCommerce stores is that they are leveraging the power of search engine optimization at maximum. You have probably noticed that if you type a certain product on the web, immediately a store appears that sells such products. These businesses are using SEO companies as service providers who help them improve their rank so that if someone searches for a product that is in their product list, it immediately appears.
#2 Online stores are usually easier to navigate
When you shop in a major store for the first time, for instance, Sainsbury’s, the complex aisles and random placement of products can throw off even the most visually careful shopper. With in excess of 20 aisles, it would also be time-consuming not only to navigate but to also get to the right aisle. This is especially apparent as some signs do not pinpoint the products you would like.
Contrary to this, online stores do not have aisles to traverse. Instead, these are sections. If you have ever used the JD e-commerce store, you will see they have sections such as “Footwear”, “Clothing” and more, and are broken up into male and female categories. You also have a search bar to easily navigate the item by name. This would not be as confusing to a new-time customer as it would if you were to go into a supermarket giant.
#3 E-commerce sites keep a “buy later” list
If you have ever used eBay or Amazon, there is a save for later list. This lets you have the convenience of saving what you would like on the internet, where only you can access it. This also cannot get lost as paper can. Shopping lists are easily misplaced, and this can make a hard process even harder.
#4 You easily know whether your product would be available
Imagine driving to your favorite store to buy something you had saved up for. The only issue is that the product is not available. You would not know when it would be available next as you do not know the store’s delivery dates. Before you have even picked up your first item, you have wasted money on fuel or tickets (this does not include walking or cycling).
However, it would be a lot easier to check every day on the store’s online app. This refers to Point 3, where you could easily just save said product on the “Save for Later” list. Then, with a couple of clicks or taps, you could check if the product were available. If it were, you could buy it. If not, you could always come back later.
#5 You do not have to take your purchased goods home
There are reasons people are using e-commerce sites. People who are fatigued, busy, or have terminal illnesses would not have to take their purchased goods home if they were in a store, they could have it delivered to them by that store. This helps, as they only need to move products from a basket to their kitchen or designated storage area – they could possibly even have help.
There are many reasons why e-commerce is safer and better. These are just five, but as many more people are retreating from the high street, this begs the question: will all shops on the high-street be able to survive?