The sole reason why we have e-commerce is due to the advancement in technology. The shift in internet marketing, supply chain management, and electronic funds transfer are among the tech solutions that are changing e-commerce. Customers are also shaping e-commerce immensely. For example this year, we have observed an increase in the usage of the internet as a result of COVID-19. With increasingly sophisticated security solutions like biometric authentication, customers feel safer, too. Given how the world has been shaped by this pandemic, there is a high likelihood that more and more people will contribute to transacting online.
It will interest you to know that business hubs such as New Jersey have also been impacted by the changes that we see in technology. There is a high demand for web development services as small and mid-sized businesses continue to automate their operations. If you still doubt the impact of technology, here are 5 ways tech is changing e-commerce:
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#1 Improving communication
The development of mobile applications is shaping e-commerce in a great way by improving customer-seller communications. With the increased incorporation of mobile apps in most business strategies, customers do not need to walk into the store to make purchases physically. The online need to download a company’s app either on PlayStore or AppleStore and make orders. The usage of apps means that the company does not need to open branches everywhere, they online need to streamline their delivery systems so that customers receive their orders promptly.
#2 Enhanced customer experience
There is a growing need for business people to launch websites for their businesses. Some of the benefits that websites bring forth include:
- Enhancing online presence
- Promote the credibility of a brand
- Allows for marketing expansion
- Eases the marketing process
- It is cost-effective
One unique feature that is impacting how a business interacts with customers is the incorporation of chatbots on the website. These tech tools work 24/7 and function to streamline communications with customers. Chatbots have come to enhance customer experience, a duty that was originally performed by customer relations officers.
Another tool that is changing e-commerce is virtual reality. For businesses in the fashion, furniture, automotive, and beauty industries, virtual reality is proving to be an effective tool in enhancing customer service. Companies such as Audi and Ikea continue to conquer markets because of their usage of augmented reality glasses. It has been proven that giving a customer a glimpse of what they are purchasing will put e-commerce ahead of traditional business in the coming years.
#3 Promoting personalized shopping
With the increased use of e-commerce, customers are demanding to get a personalized shopping experience like the one they would get when visiting a physical store. Tech experts know this and have been developing solutions to make personalization standard. When incorporated into the marketing strategy, personalization tools are bound to attract numerous loyal customers.
Great tools for personalized shopping include the incorporation of personalized guides on the websites, email marketing solutions, user behavior campaigns, as well as making personal recommendations. It is becoming a necessity to adopt these tech solutions to stay ahead of the competition.
#4 Entrepreneurs can read the customer’s mind
Recently, retailers have been shifting focus from email notifications to smartphone alerts. There are features on mobile applications that allow retailers to actively engage and command customer attention.
Initially, these trends never used to be there in fact promotional messages used to be filtered by spam detectors and at times, customers would scroll over them. App notifications are making marketing strategies successful, creating traffic on the websites, and ultimately increasing sales.
#5 Large businesses are getting outshined
For the longest time, large conglomerates have been ruling the industry because of their numerous marketing resources. Industrial ecommerce software has facilitated small and large companies to transact online where there is a large pool of consumers. Tech solutions in e-commerce such as search engine optimization (SEO) are making it possible for small businesses to take over the industry.
There are SEO companies, that simply enable businesses to be on top-ranked pages. The availability of social media marketing is also helping these start-ups stay ahead of their competition. Small businesses are having a chance to grow because tech tools are cost-effective hence retailers do not need millions to market their businesses.
Conclusion
We are living in an era where we have tech-savvy retailers and customers. These agents are the drivers behind e-commerce in business. As technology continues to grow, we are looking at a future where almost all of the business functions will be revamped significantly.
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