Whether you’re creating a small business to sell your creations to the online market, or you’re gearing up to launch a serious business that has ambitions to conquer the global market, you must begin your journey with a compelling brand. Without this foundation, it’ll be difficult for you to find a market for your products, and you’ll struggle to gain traction in the online marketplace.
So, let’s take a look at the four easy steps toward creating a cohesive and compelling brand design in the twenty-first century.
All brand journeys begin with the most simple of decisions: what to name your company, small business, or solo venture. This can be an incredibly easy step - especially for those people for whom the company name has long been rattling inside their heads. But it can also be a fraught decision, as you’ll know that once you’ve made up your mind, it’ll be very difficult to make changes to your name in the future.
Spend a little time searching keywords and bouncing ideas off friends or business partners before coming down on the name that you think will be most effective.
Following your discussions around the name of your business should be the firm’s logo. This is perhaps the trickiest branding step, as you want to incorporate much of your brand’s mission and ethos within a very simple graphic. Remember that your logo needs to be recognizable in the form of a small thumbnail as well as a full-page printout.
As such, you shouldn’t be going for anything more complex than Apple’s simple logo, or the simplicity of Google’s color wheel. As you decide how your logo should be designed, you can find examples of what makes a good logo online. It is possible, with the help of AI tools, such as those offered by LOGO.com to create eye-catching, innovative logos that will help you differentiate yourself from your competition.
If you are unsure of where to start with the logo and brand style that you choose to use for your business, consider using a web design agency to help create a recognizable logo.
As such, you shouldn’t be going for anything more complex than Apple’s simple logo, or the simplicity of Google’s color wheel. Find out what makes a good logo with examples online as you decide how your logo ought to look.
After you’ve got your name and your logo, it’s time to broaden out your branding materials so that you can use various graphics, photographs, videos, and social media content to market your product across a range of platforms and audiences in the future.
Here, you’ll want to turn to your creative team, who’ll take your logo and your products, and will create wonderful content that markets your core products, and your firm, while keeping style cohesion through your name, your logo, and your other branding materials.
Even after you’ve performed all of the above steps, you’ll still want to test your brand and your logo with consumers across the world wide web. Larger companies with a large-sized tech and marketing departments are always tweaking their branding and marketing output based on the responses of consumers.
This is called A/B testing, involving the publishing of two different adverts and the measurement of how they perform against one another. Over time, you’ll learn what works best for your brand, and what you’ll want to change to remain competitive and steal an edge in the marketing game over those who you’re directly competing with in your market.
Use the above tips to build a fully-fledged and successful brand in the modern business era.