The fitness and athletic clothing sector have experienced challenging trading terms over the past few years. Many big fashion labels consult custom clothing manufacturers in the UK to meet the expectations of the evolving fitness apparel industry.
The market size for fitness and athletic apparel shops in Australia is estimated to be around $3 billion. Customer demand for activewear, which is both functional and fashionable, increases as fitness clothing becomes more popular as streetwear. Here is what you need to know about activewear.
What is Activewear?
Activewear is a comfortable and casual clothing suitable for exercise and sports activities. Aside from allowing sportspeople and athletes to wear supportive and comfy attire to the gym, activewear offers stylish features that complete their entire appearance. Its style and comfortability are in a perfect balance.
With the dynamic lifestyle of most people nowadays, the concept for activewear shifted from an absolute athletic-related to broader general customers, combining both functionality and design. Therefore, apart from physical exercise, it can also work during casual events, such as when spending time with friends in a local cafe. It gives customers the chance to stay active, healthy and stylish without having to compromise any of these elements.
Activewear utilises flexible and cozy fabric with four-way stretch, allowing the fabric to follow the body’s movements easily during a workout. Typically, its fabrics feature moisture-wicking properties, which enable the wearer to be as sweaty as they need to burn the necessary calories and stay fit without having to worry about their clothing turning on them.
Hence, whether the customers choose to perform a cardio workout, a yoga session with various stretches or lift weights in the gym, they will get all-round support they need with activewear.
Activewear Vs. Sportswear
Sportswear is another key category of apparel popular amongst athletes and sports enthusiasts. While both activewear and sportswear are designed primarily for physical activities, they are not the same. Each has their unique purposes and differences.
Activewear is typically produced from sustainable materials and includes attire pieces like hoodies, parkas and pants. In contrast, sportswear includes any shoes, clothing or accessories which have been designed explicitly for exercising or sports.
When it comes to flexibility, activewear has the upper hand, since it is typically designed to fit a border range of physical activities. Sportswear, on the other hand, is not as flexible as activewear since its focus is merely on functionality and comfort, as well as maintaining the body’ temperature as required by the physical activity or sport.
Sports bra and leggings are two of the most popular pieces of activewear apparel. High-waist leggings are extremely flexible and can be worn for sports and more casual events, such as going out with friends to the cinema. Because of the leggings’ high stretch capacity, they are the ideal choice for even the most taxing physical activities.
Moreover, they can be used along with a pair of trainers and go well with boots or heels, depending on the colour. Leggings with a plain colour are more suitable for a casual setting.
On the other hand, customers can use sports bras for various purposes and scenarios. They can be used beneath a top or separately. Low-impact sports bras are suitable for a yoga session, mid-impact ones are great for gym sessions, while the high-impact options are best for running and aerobics.
Activewear is a trendy and popular type of clothing for people of all cultures, ages and origins. It allows wearers to feel comfortable in their skin while at the same time, look marvellous with confidence. Hence, if you are someone who loves doing physical activities but also appreciates having a stylish look, give activewear a try.