They say, “Everything is bigger in Texas.” If you are advertising in the Lone Star State, out-of-home (OOH) advertising such as Fort Worth billboards, is likely to generate a buzz for any sized business.
The key to successful advertising in a hugely populated city like Forth Worth is knowing exactly the right outlet for your marketing campaign. Here we will discuss the four best places to advertise in this bustling city.
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1. Planes, Trains & Automobiles
Transit in any major city is a fantastic place to advertise. Transportation is always “moving” and generates a new audience on a regular basis. Another bonus is that airports, bus stations, and subways are fixed locations, so they make a great place to invest in an effective marketing campaign as well.
For a traditional 4-week campaign involving taxi ads, subway signs, or posters, you can expect to spend up to $17.5k. That marketing cost would yield about 140 million views or impressions. In Fort Worth, there is one transit company you can work with and as many as 6 total advertising options.
This is a method proven to be highly effective in acquiring the traveling customer or tourist. Keep in mind many of them seek out small business “gems” in big cities, and social media and word of mouth will also reap bonus rewards.
In Fort Worth, target these major airports for your ad placement: Forth Wroth Meacham International Airport, Texas Jet Inc., Kenneth Copeland Airport-4t2, and Hicks Airfield. 2. Highways Billboards have been the staple in advertising since the 1830s and are not going anywhere. While billboards have been elevated to digital, there is still no replacing this traditional method.
2. Highways
Billboards have been the staple in advertising since the 1830s and are not going anywhere. While billboards have been elevated to digital, there is still no replacing this traditional method.
The average cost of a billboard in Fort Worth is $2.8k, an extremely manageable cost for any sized business. It is the largest method of advertising in that it has the most potential locations for your ad at 1,044! The impressions a billboard can leave are over 981 million.
Billboards are usually in highly visible areas with traffic (think rush hour). With this type of ad campaign, a business can effectively space out and rotate its message as needed, providing the best customer reach.
The most desired locations of highways in Fort Worth are Interstate 20, Interstate 30, and Tom Landry Freeway.
3. Arenas & Colleges
The best locations for the elevated billboard – digital or live boards, are colleges and sports arenas. Digital billboards allow the customization of messages and advertisements in live time. It is a valuable feature that can’t be replicated with any other type of OOH media.
In the Fort Worth area, there are locations near prominent universities that cost less and reach a highly desirable customer base within academia. With a cost of about $3k, a digital billboard can generate almost 68 million impressions.
In the sports sector, digital billboards provide instant information for customers in the area, helping them navigate and be made aware of vendor and business locations. This is invaluable when advertising in a “captive audience” setting like a sporting event or concert.
The best college locations for digital board advertising are The University of Texas at Arlington, Texas Christian University, Texas Wesleyan University, Tarleton State University, and Southwestern Baptist Theological Seminary. Consider Stadium Dr for an area campaign.
4. Tourist Attractions
The OOH method of advertising that is taking the world by storm has to be wallscapes and window scapes. Thanks to social media, these campaigns are more of a story told through art than an ad. Most tourists and travelers will be motivated to share their experiences (good and bad) via social media. By strategically crafting tailored ads for your customer base and placing it in the right vicinity of a popular tourist attraction, you will have success.
Local artists are often commissioned to create wallscape ads on prime real estate locations within Fort Worth, making them customizable in a variety of shapes and sizes, as well as highly recognizable.
At just around $2.4k, a perfect and original advertisement can be yours, creating up to 1 ½ million impressions in just a typical 4-week campaign run. That is an ad that pays for itself.
In a great city like Fort Worth, there is no shortage of potential locations. If you want to focus on an educational campaign, there are no better locations than the Fort Worth Zoo, or Water/Botanical Gardens. There is also Stockyards Station and the famous Trinity Park.
Conclusion
In a vast and diverse state like Texas, it is important to know how and where to create unique ads to promote your business and make it stand out from the rest. By focusing on high traffic areas, but carefully customizing your marketing to fit the desired customer base, your options are limitless
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